GSL provides project and managed services for B2B startups to Enterprises. Our team is focused on the business impact we can achieve working together with you.
GTM Strategy & Operations
At GSL, we strongly believe the customer journey is a unified experience that requires a unified infrastructure across the customer lifecycle. When the people and the technologies are siloed, the customer experience becomes as disjointed as your internal process.
Automation is just as important as what is not automated.
Marketing Operations & Technology
Ready for omnichannel and real time personalization? Curious how to leverage generative AI into your GTM workflows? Unsure how to prune your stack or leverage Account Based Marketing?
Let our experts help. We’ve seen it all and built it all - successfully - at similar organizations. We’ll bring best practice frameworks to ensure a well thought out plan that we execute rapidly and on time.
Stop random acts of marketing and random acts of technology
-
Strategy workshops
Customer lifecycle design and workshops
Tech stack evaluation and redesign
Data strategy and architecture to drive scale and insights
Campaign operations process design
ABM and buying teams infrastructure to accelerate deals
Organizational design for success
Sales Operations & Revenue Operations
Sales drag dragging down pipe generation? Sellers wasting time as email marketers? Lead flow all clogged up?
Our GTM process team will come in to audit your funnel and processes to pursue simpler, trackable methods that can be built on your existing platforms.
GTM Strategy and a clear customer journey are the two keys to an efficient GTM motion that ensures an efficient use of technology.
At GSL, we believe Strategy is first. Every decision after will be based on that Strategy. Technology doesn’t inherently drive revenue. We’ll work with you to ensure your corporate goals become a clear customer journey and then decide how best to operationalize that journey within and outside the organization.
-
Strategy workshops
Sales and marketing handoff measurement and optimization
Empowering sales teams with data
TAM design
Funnel Modeling & Forecasting
Got your systems humming and processes in sync, but struggling to predict ROI? Unsure of what you need to track and measure? Need to turn reports or dashboards into actionable insights? At GSL, we transform data into forward-looking stories that drive the right behaviors and set you on the path to success.
It's not just about collecting data—it's about using it to build a rock-solid foundation for growth.
Revenue Forecasting
Our Funnel Vision system is based on 15 years of experience building the data infrastructure, finance integrations, and models to accelerate growth. This is not a theoretical framework–it is a real system that works for high growth and established organizations to optimize marketing efforts.
CMOs and VPs of Demand Generation must deliver revenue and prove ROI for marketing spend. GSL’s Funnel Math framework leverages the ideal dashboard and works back to deliver the infrastructure required to provide ROI.
Using the response dataset from our Channel Offer framework, which tracks data from various marketing channels and assets , our analytics experts will build out your very own Real Time Funnel Math engine that will help you optimize marketing spend for the growth your C-suite wants.
Our approach enables businesses using several common GTM motions:
PLG - user led growth and self service
Product Led Sales - from trial users becoming enterprise dals
Ecommerce
B2B Products and Enterprise Software
Marketing Attribution Infrastructure and Systems
First Touch, Last Touch, Multi Touch, AI/ML Models, Marketing Mix Models…which one should we use?
Unlock the true potential of your marketing efforts with the marketing attribution solution. At GSL, we help you pinpoint which channels and campaigns drive the most value, ensuring every dollar spent maximizes ROI. Say goodbye to guesswork and hello to data-driven decisions that propel your business forward.
Using our Channel-Offer response data capture methodology, our team will design and build the infrastructure to capture every Prospect and Customer response. Critical, detailed response data is then linked to People, Accounts, and Opportunities in a data warehouse for funnel analysis, pipeline reports, and forecasting.
Go from potential to performance!