Elevate Your Marketing Data Game: Excel and Beyond
Discover how to optimize your marketing data processes by strategically combining Excel with automation tools. Learn when to use Excel and when to leverage specialized platforms, saving valuable time on manual tasks. Explore considerations for working smarter, not harder, and free up your team to focus on actual analytics and insights.
Navigating the B2B Marketing Funnel
This article introduces the marketing funnel concept and provides an overview of the SiriusDecisions Demand Waterfall, a popular framework for tracking and measuring the B2B customer journey. Learn about the key stages, from inquiry to closed won deals, and alternative models to consider.