Beyond Automation: A Strategic Framework for AI in B2B Marketing Operations
New research from Anthropic reveals how leading B2B SaaS marketing teams achieve superior results by combining AI automation with strategic enhancement. Learn the proven framework for implementation.
When Chasing Perfection Hinders Your GTM Strategy
Learn why chasing perfection may be stalling your GTM strategy and how embracing a “good enough” approach can boost GTM analytics, revenue operations, and overall growth.
Optimizing Lead-to-Opportunity Conversion
Based on real Marketing Ops and RevOps experience, this blog gives practical advice for optimizing lead-to-opportunity conversion in B2B SaaS. Learn how to establish standardized definitions, create sales-marketing alignment, implement data-driven channel optimization, and balance quantity with quality.
Scaling Your Marketing Operations Team: Strategies for Attracting and Developing Top Marketing Talent
Unlock the secrets to scaling your marketing operations team with our comprehensive guide. Learn how to attract top talent, develop skills, and create a culture of innovation. Discover strategies for retention, performance measurement, and future-proofing your marketing ops powerhouse. Essential reading for growth-minded SaaS leaders.
The Blueprint for Marketing Operations Success: Team Building Essentials
Explore the essential components of a successful marketing operations team. This comprehensive guide covers key functions like data management, technology oversight, and process optimization, along with crucial skillsets for marketing ops professionals. Learn how to structure your team for maximum impact and drive marketing excellence.
Elevate Your Marketing Data Game: Excel and Beyond
Discover how to optimize your marketing data processes by strategically combining Excel with automation tools. Learn when to use Excel and when to leverage specialized platforms, saving valuable time on manual tasks. Explore considerations for working smarter, not harder, and free up your team to focus on actual analytics and insights.