Cracking the Case: How to Choose the Right B2B Marketing Attribution Model for Your Business
Uncover the true impact of your B2B marketing efforts with the right attribution model. From first-touch to advanced multi-touch approaches, learn how to decode your customer's journey and optimize your strategies. Discover which marketing touchpoints are the real conversion catalysts and maximize your ROI. Ready to solve the attribution puzzle?
Navigating the B2B Marketing Funnel
This article introduces the marketing funnel concept and provides an overview of the SiriusDecisions Demand Waterfall, a popular framework for tracking and measuring the B2B customer journey. Learn about the key stages, from inquiry to closed won deals, and alternative models to consider.