Future-Proofing Your B2B SaaS Marketing: Insights from the 2024 IT Crisis

Explore critical insights for B2B SaaS marketing leaders in the wake of the 2024 global IT outage. Learn strategies to fortify your MarTech stack, protect demand generation efforts, and maintain ABM initiatives during tech disruptions. Discover key metrics for assessing marketing resilience and future-proof your growth strategies in an increasingly digital landscape.